Called Buzz
to create some buzz.
VERIZON US - Satellite SMS Service
This campaign for Verizon not only showcases their cutting-edge satellite technology but also revives one of the most iconic ad catchphrases: "Can you hear me now?" The message is clear: Verizon’s network now reaches the most unexpected places.
And who better to prove that than Buzz Aldrin? As part of the historic Apollo 11 mission, the first expedition to the Moon, Aldrin embodies exploration, resilience, and pushing boundaries—just like Verizon’s network.
To close the circle, we also brought back Paul Marcarelli, the actor who once symbolized Verizon’s reliability, then left for the competition… and now returns full circle. Because in the end, the best network speaks for itself.