This spot I like just because.
DM me if you don't (?)
Some context:
This began as just another TVC for the brand,
and as far as I know, it turned out to become Powerade’s new positioning for the Latam.
The concept (in spanish):
“Poder es sentir que puedes”
There’s not a direct english translation, because there’s a play on words.
But it means something like “Power is feeling you can”.
So the idea goes about redefining what’s Power, the power we all talk about.
And this way, we own the positive new meaning.