Rewriting the contracts.
Changing sponsorships forever.

CORONA - Relaxation Clause
Published August 2024, right as the Olympics ended.

Corona Cero Relaxation Clause

Context:
Corona Cero, a brand built on relaxation and balance, became a sponsor of the high-pressure Olympic Games—without abandoning its core purpose.

Insight:
While professional athlete contracts include rest, sponsorship deals don’t. And the pressure is real: 1 in 3 athletes suffer mental health issues, and 1 in 4 have contracts tied to performance-based payments.

Idea:
Corona Cero, alongside Olympic athletes and the IOC, created the Relaxation Clause—a new standard in sponsorship contracts that allows athletes to take mental breaks without risking compensation or obligations. A global movement to put well-being on par with performance.

Results:
Double the growth of Corona Cero;
All time high brand health;
Tati West and Chloé Calmon are currently using their Relaxation Clause;
Brands that have been in the Olympics for years was inspired to follow our path (Powerade did exactly the same as we did)

The birth of a new type of Athlete Contract that places mental health care as non-negotiable.

Other athletes (other than surfers) joining and signing the Relaxation Clause:

Not Nick, Nico.

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