Women thought
it was made by women.
Huge compliment.
Some Context:
Alto Palermo is one the two top and most important shopping malls in Argentina.
Based on the historical concept of the brand "women's passion",
we discover that this passion to look better and better (many many times) has a dark reason:
The revenge to the ex boyfriends.
So, in a witty funny way, we laughed about the exs' pain, showing the power our women have.
(in a moment in which women were usually shown as the dumb sexy ones by advertising)
Quick personal note:
Right when this commercial aired, I was recently separated.
And my ex's mother, a psychologist, called me saying this:
"I'm glad you've turned the trauma of separation into something useful that adds up for your career."
Hahah, I find this spectacular (BTW, now that ex is my wife)
_________
Award winner in many local and international festivals (+20 awards)
It also became a case study in universities all over Latin America.