Rewriting the contracts.
Changing sponsorships forever.
Published August 2024, right as the Olympics ended.
Corona Cero Relaxation Clause
Context:
Corona Cero, a brand built on relaxation and balance, became a sponsor of the high-pressure Olympic Games—without abandoning its core purpose.
Insight:
While professional athlete contracts include rest, sponsorship deals don’t. And the pressure is real: 1 in 3 athletes suffer mental health issues, and 1 in 4 have contracts tied to performance-based payments.
Idea:
Corona Cero, alongside Olympic athletes and the IOC, created the Relaxation Clause—a new standard in sponsorship contracts that allows athletes to take mental breaks without risking compensation or obligations. A global movement to put well-being on par with performance.
Results:
Double the growth of Corona Cero;
All time high brand health;
Tati West and Chloé Calmon are currently using their Relaxation Clause;
Brands that have been in the Olympics for years was inspired to follow our path (Powerade did exactly the same as we did)
The birth of a new type of Athlete Contract that places mental health care as non-negotiable.
Other athletes (other than surfers) joining and signing the Relaxation Clause: