Spanish speaking futboleros
will appreciate this.
Passion is hard to translate.TyC Sports - ConverSOS 3 year platform
Some context for outsiders:
This is a tragicomic story of infidelity. Infidelity to the jersey.
A research made by us for the most popular sports channel in Argentina, throws that
¨4 out of 10 children follow a different football team than their father's¨.
Quite traumatic in the world's most passionate country on football.
The only way to avoid this hell is watching every match together, so nobody can interfere that relationship.
So we launched CONVERS.O.S (Converts SOS), a 3 years huge 360 campaign around this issue, with funny tools to expose the traitors who pretend to be friends, and to put an end to the pain suffered by these parents.
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CONVERSOS Won +70 international awards including:
New York Festival, D&AD, El Sol, FIAP, Effie, Wave, IAB Now, Epica, Lápiz de Oro, etc
6 Grand Prix (4 Ojo de Iberoamérica, 2 Círculo de Creativos Argentinos)
This is an ugly case that kind of explains the idea.
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This is the launching commercial (more of an 8 minutes short-film),
which portrays the pain of a father who lost his kids and puts the problem into discussion.
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This one shows those motherfuckers who stole your kids.
And also provides us with a link to tools for self-defense and ways to report them.
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We also revealed that 2 out of 10 kids follow their mom’s team.
What we and fathers would call “SONS OF A MOTHER”
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Butt and Trunks tells the story of two inseparable friends who ended their relationship forever, because Butt screwed Trunks over with his son. A shitty situation.
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Sinversos challenges parents, showing that love for the team jersey can sometimes be stronger than love for their own children.
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YOU CAN FIND THE DIGITAL & INTERACTIVE CAMPAIGN STILL LIVING IN THESE LINKS
conversos.tycsports.com / recoverykids.tycsports.com